With our experience in offering SEO packages in Egypt, we can testify that consumer behavior is moving towards digital. Fewer people are reading newspapers or using yellow pages. People are spending more time online on their computers or mobile phones. Therefore, wisdom dictates that you should focus your marketing efforts on digital marketing as opposed to traditional marketing.
There is a broad range of digital marketing services available online such as search engine optimization and advertising, video and audio streaming, emails, social bookmarking and RSS feeds. It is a business to determine which one suits it best. It could also be a combination of several packages. For this article, we are going to look at the reasons you should consider investing in digital marketing.
1. Real-time results
The use of traditional marketing methods such as television, radio or magazines, will not give instant feedback, but with digital marketing, you can determine the number of visitors to your website, subscriptions, number of leads, conversion rates, peak times in real time.
2. Cost effectiveness
Digital marketing is more cost-effective as compared to traditional methods. Digital marketing strategies can be developed at a relatively lower cost as compared to traditional avenues.
3. Simple to measure
By making use of digital analyzing tools such as the Google Analytics you can determine if you have reached the goals you anticipated for your blog or website. You can view in real time the number of people who open and convert from your site. This is a huge advantage to your business because you can react quickly and achieve better results.
4. Global reach
One digital marketing campaign will expose your business to audiences from all over the world. To achieve this using traditional means would be very costly. With an optimized keyword search in your website, your return on investment will be considerable. Our experience with offering SEO packages in Egypt has helped us make sure you have a global reach and higher ranking on all the search engines.
5. The viral effect.
Digital marketing utilizes Social media because it has affected the way we operate socially. It cuts through race, religion, age, gender, etc. a well thought out digital marketing strategy will ensure that information about your business is shared easily across social media platforms. One message can be shared among millions of prospective customers instantly. This is called the viral effect. The only downside about this phenomenon is because potentially harmful information can be shared as well. A risk mitigation strategy should be put in place to tackle bad press.
6. Greater engagement
With digital marketing, you can persuade potential clients to take action. For example, visit your blog, follow you on social media and provide feedback which everyone who visits the site can see. So you cannot overlook the benefits of long term good publicity you will reap if you choose to go the digital marketing way.
As we have discussed, it would be almost suicidal for a business to ignore digital marketing today. As it offers higher visibility for your business, real-time feedback from your customers and ease of measuring the results. All this achieved at a considerably lower price as compared to traditional marketing methods.